The emergence of data analytics has changed the way we work. Businesses can now track their progress, monitor what consumers think about them, and make better decisions for their company. That is why it’s important to stay on top of emerging trends in this field so you can grow your business more effectively.
This article will discuss six emerging trends in marketing that every business owner should know about.
1. Native Advertising
Native advertising is a paid placement that matches your other content’s look, feels, and function. It’s an ad that doesn’t feel like an ad because it fits in with everything else on the page.
This type of advertisement has become increasingly popular among businesses since people are more likely to click through if they don’t even notice they’re looking at an ad. Native ads also connect brands with their audience by creating interactive experiences for consumers who browse certain sites regularly.
2. Video Content
Video content has exploded in the past few years. It’s no surprise that it’s now one of the most effective marketing tools for businesses to use. This is especially because the videos are simple and engaging.
With platforms like YouTube gaining huge popularity among consumers, people spend more time watching video ads than ever before. This is a major way businesses can spend their marketing dollars to turn views into conversions.
3. The Rise of Influencer Marketing
Social media has become a major part of the digital world, and influencer marketing is one way businesses can use it to their advantage. With social media platforms like Instagram and Twitter gaining popularity, brands can connect with consumers by using influencers.
An example of this would be how Kylie Jenner’s cosmetic products increased sales after she mentioned them on her Snapchat account. Influential people have huge audiences that they interact with daily.
4. SEO Optimize Your Brand’s Presence
Search Engine Optimization is incredibly important for businesses because it helps them increase their brand presence online. With SEO, business owners can optimize the content of each page on their website so that it appears higher in relevant search results.
For example, if you’re a shoe store looking to sell boots, then making sure your pages include keywords like “shoes” “boots” will bring more traffic to your site. Using this strategy effectively and optimizing every single one of your product pages can make sure you appear first in Google searches for the most popular keyword among the customers who purchase shoes/boots regularly.
5. Voice Search Tactics
Voice search is becoming more and more common among consumers. With devices like Google Home, Siri on the Apple iPhone, and Alexa from Amazon making it easier to use voice assistants than before. People use their voices instead of typing questions online.
Businesses need to pay attention to these emerging trends. They should optimize content that’s specifically intended for voice searches. They should also create landing pages with specific keywords rather than general ones that don’t relate directly to each product/service they offer.
6. Using Chatbots
Chatbots are artificially intelligent programs that can answer questions and fulfill tasks for consumers. They use a combination of natural language processing, machine learning, and live operators to interact with users on various messaging platforms like Facebook Messenger.
Businesses have started to use these emerging trends as an alternative way to communicate with their customers without hiring additional employees just for this purpose. This is another type of marketing tool that businesses need to keep up-to-date with how people prefer receiving information now compared to the past few years.
NetbaseQuid is a market intelligence company that provides clients with actionable market research insights. The company uses technologies to gather and analyze data for businesses.